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Martyn Bassett Associates Launches
New Logo and Website
When Martyn Bassett Associates, a leader in executive recruiting for the software industry, decided to revamp their website and logo, they called on Swerve Design.
Swerve Design re-invigorated the MBAI brand, creating their new logo and site to complement that of the forward thinking, fast pace of the technology industry which Martyn Bassett Associates serves.
Martyn Bassett, President and Founder, explains, “As the company continues to grow and work with some of the world’s emerging software leaders, we felt it was the right time to refresh our logo and site. Many of our clients are innovators in the technical space they inhabit, so it was important to us to create a corporate identity that blended elements signifying innovation, speed and confidence.”
The new logo draws upon the original’s globe iconography representing the firm’s global reach and international capabilities. The new bold colours draw upon those colours predominantly used by fresh, dynamic, young organizations. The completed site is content-rich, eye-catching and retains the career search section so many candidates have responded to and frequently use.
“We are very pleased with the new Martyn Bassett Associates corporate identity and site,” said Bassett, “and have received very favourable feedback from clients and candidates alike.”
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