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Lauren Durfy

Lauren Durfy
Lauren is a digital marketing expert focused primarily on demand generation and branding. She joins Martyn Bassett Associates with over 12 years of marketing experience - most of which was spent helping grow and scale marketing programs for B2B SaaS startups.
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Recent Posts

Salary Insights - Content Marketing Manager

We were recently engaged by a client to conduct a search for a Content Marketing Manager. Our client is a B2B data communication solutions [...]
By Lauren Durfy | November 1st, 2023

Recruiting Horror Stories II — Terrifying Tales From the Front Lines of Recruitment

Our team boasts a collective 100+ years of recruiting expertise—all dedicated to pairing exceptional clients with the outstanding talent they [...]
By Lauren Durfy | October 31st, 2023

Is 2023 the Year of the Great Return?

The Great Resignation took the hiring industry by storm in 2022. Quiet quitting and outlandish sign-on bonuses were micro-hiring trends that [...]
By Lauren Durfy | October 11th, 2023

Salary Insights - Sr Product Manager

We were recently engaged by a client to conduct a search for a Senior Product Manager.We conducted a highly targeted search across North [...]
By Lauren Durfy | October 4th, 2023

The Three Reasons to Engage Us - Marketing Edition

The more senior and experienced a Founder/CEO is, the more they realize that teams are not solely built by leveraging a personal network, [...]
By Lauren Durfy | September 26th, 2023

Why Does Hiring Go Wrong?

As part of our Product Management Practice efforts, we invest a tremendous amount of time engaging with Founders and hiring stakeholders to [...]
By Lauren Durfy | September 19th, 2023

Salary Insights - Product Design Lead

We were recently engaged by a client to conduct a search for a Product Design Lead.
By Lauren Durfy | September 5th, 2023

Roadblocks to Hiring - Assumption Three

This is the final part of our Roadblocks to Hiring series, covering the most common and damaging assumptions tech Founders make when looking to [...]
By Lauren Durfy | August 29th, 2023

Salary Insights - Enterprise Sales Director

We were recently engaged by a client to conduct a search for a Enterprise Sales Director.
By Lauren Durfy | August 2nd, 2023

How to Hire Without A Bonus Plan

It's almost become standard for a tech company's compensation plan to be based on the tech trifecta: base, bonus, and equity. However, plenty [...]
By Lauren Durfy | July 11th, 2023
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