Lauren Durfy

Lauren is a digital marketing expert focused primarily on demand generation and branding. She joins Martyn Bassett Associates with over 12 years of marketing experience - most of which was spent helping grow and scale marketing programs for B2B SaaS startups.
Recent Posts
We were recently engaged by a client to conduct a search for a Content Marketing Manager. Our client is a B2B data communication solutions [...]
Our team boasts a collective 100+ years of recruiting expertise—all dedicated to pairing exceptional clients with the outstanding talent they [...]
The Great Resignation took the hiring industry by storm in 2022. Quiet quitting and outlandish sign-on bonuses were micro-hiring trends that [...]
We were recently engaged by a client to conduct a search for a Senior Product Manager.We conducted a highly targeted search across North [...]
The more senior and experienced a Founder/CEO is, the more they realize that teams are not solely built by leveraging a personal network, [...]
As part of our Product Management Practice efforts, we invest a tremendous amount of time engaging with Founders and hiring stakeholders to [...]
We were recently engaged by a client to conduct a search for a Product Design Lead.
This is the final part of our Roadblocks to Hiring series, covering the most common and damaging assumptions tech Founders make when looking to [...]
We were recently engaged by a client to conduct a search for a Enterprise Sales Director.
It's almost become standard for a tech company's compensation plan to be based on the tech trifecta: base, bonus, and equity. However, plenty [...]