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Lauren Durfy

Lauren Durfy

Recent Posts

You’ve Landed a Leadership Role and You’ve Inherited Your Predecessor's Team, Now What?

Leadership Advice from a 5x Leader, Startup Advisor & Board Member  You’ve landed your next, or your first, leadership role and are inheriting [...]
By Lauren Durfy | April 19th, 2023

When Should You Hire A Fintech Marketing

So you're a fintech startup that just secured its Series A round, congratulations! It's time to build a marketing function.
By Lauren Durfy | November 22nd, 2022

Salary Insights - Senior Product Marketing Manager

We were recently engaged by a client to conduct a search for a Senior Product Marketing Manager. Our client is a global B2B SaaS startup whose [...]
By Lauren Durfy | July 6th, 2022

Hiring Without A Bonus Plan

It's almost become standard for a tech company's compensation plan to be based on the tech trifecta: base, bonus, and equity. However, plenty of [...]
By Lauren Durfy | June 29th, 2022

Is it Time to Fire Your Recruiter?

It's not unusual for us to meet a Founder/CEO or Head of People & Talent whose journey to our firm began with the disappointing decision to fire [...]
By Lauren Durfy | June 22nd, 2022

Hiring a Product Leader After a Series A Round

One of the most impactful decisions we see Founders struggle to make after securing their Series A round is, Do I hire a Product leader for what [...]
By Lauren Durfy | June 16th, 2022

The Top Reasons a VP Demand Generation will Accept Your Job Offer

Money, money, money - in this great resignation, everyone seems to simply focus on the money. While we know compensation is a massive piece of [...]
By Lauren Durfy | June 15th, 2022

Hiring a Sales Leader after a Series A Round

While our firm has become synonymous with our very successful Product Practice, Martyn Bassett Associates was founded building sales teams that [...]
By Lauren Durfy | June 14th, 2022

Is Your Job Offer Appealing to Product Managers?

The Top 10 Reasons (Besides Compensation) a Product Manager Accepts a Job Offer As the Great Resignation continues and employees jump ship for [...]
By Lauren Durfy | June 8th, 2022

The Top Reasons a VP Sales Accepts a Job Offer

Long before we were the go-to search firm for building Product Management teams, we were building North American sales teams for enterprise B2B [...]
By Lauren Durfy | May 25th, 2022
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