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Martyn Bassett

Martyn Bassett
Martyn is a 30-year veteran of the recruitment business, with connections to some of Canada’s most successful entrepreneurs. Martyn takes pride in being a thought leader and trusted advisor to the Toronto software community, and regularly consults with investing partners on their portfolio clients. Martyn’s extensive experience helping companies build teams that drive revenue shapes everything that the firm does—with a strong focus on acting as a consultative partner for all clients and candidates. Martyn Bassett Associates focuses on helping early stage companies find, attract, and hire the top talent in sales, marketing, product, IT, analytics, and engineering/development.
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Recent Posts

Navigating Product Recruitment in the Tech Industry [In-Depth Guide]

Recruiting top talent in the tech industry is paramount for companies aiming to stay competitive in the digital age. In a world where technology [...]
By Martyn Bassett | November 30th, 2023

Compensation Nuances in an Employer's Market

There is a prevailing notion that during an employer's market—where there are more candidates seeking employment than available job [...]
By Martyn Bassett | November 21st, 2023

Hiring While Firing

In the tumultuous landscape of 2023, marked by silent resignations, public downsizings, and LinkedIn announcements echoing the impact on [...]
By Martyn Bassett | November 14th, 2023

The Crucial Role of a VP People in Executive Leadership Team (ELT) Hires

In the world of executive recruitment and hiring, the critical role of a Chief People Officer or VP People should never be underestimated. When [...]
By Martyn Bassett | November 8th, 2023

The Three Reasons to Engage Us - Sales Edition

The more senior and experienced a Founder/CEO is, the more they realize that teams are not solely built by leveraging a personal network, [...]
By Martyn Bassett | September 20th, 2023

State of the Market: September 2023

In our last State of the Market update, we presented the unfortunate news permeating the January headlines: downsizing.
By Martyn Bassett | September 13th, 2023

How to Identify and Manage Candidate Apathy when Hiring

Our business has helped build tech startups and scaleups across North America for over 20 years. Our clients are often big-eyed entrepreneurs [...]
By Martyn Bassett | August 9th, 2023

The Impact of a Sustainability-Focused VC Partner

In the world of sustainability-focused startups, there is a growing demand for innovative solutions to address environmental challenges. As a [...]
By Martyn Bassett | August 8th, 2023

A Comprehensive Onboarding Checklist for Product Marketing Hires

Congratulations, you've sourced, evaluated, interviewed, and successfully hired your first Product Marketing Manager!
By Martyn Bassett | June 20th, 2023

What to Consider Before Hiring a VP Engineering for your Proptech Startup

For many proptech Founders, the looming question as the business grows and investors get involved is, how will you know it’s time to hire a VP [...]
By Martyn Bassett | June 13th, 2023
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