The Rise of Cleantech & Greentech

Cleantech and Greentech are often used interchangeably to describe tech solutions that aim to promote environmental sustainability and reduce negative impacts on the planet. However, some subtle distinctions can be made between these two burgeoning tech categories:


Greentech typically focuses on using technology and innovation to create environmentally friendly solutions. It emphasizes on developing and implementing sustainable technologies across various sectors, such as energy, transportation, agriculture and construction. 

Greentech often includes renewable energy sources, energy-efficient systems, eco-friendly manufacturing processes, waste management solutions and other initiatives that minimize resource consumption and environmental harm.


Cleantech has a broader scope and encompasses a wider range of solutions beyond technological innovations. It includes any products, services, and processes that contribute to sustainable development, reduce pollution, and positively impact the environment. 

Cleantech can include not only technological advancements but also policy frameworks, financial models, and social innovations that promote clean and sustainable practices. It encompasses renewable energy, clean transportation, sustainable agriculture, water management, and waste reduction.

The History of Sustainability 

The concept of sustainability has been gradually integrated into the tech industry over several decades, with increasing awareness of environmental and social impacts.

The 1970s

The environmental movement gained traction with concerns about pollution, resource depletion, and climate change. This led to increased awareness of the need for sustainable practices across industries, including the tech sector.

The 1980s-1990s

Environmental regulations became more prevalent, placing pressure on companies to address environmental impacts. The tech industry started to take notice and began integrating sustainability practices into their operations.

Late 1990s - early 2000s

The rise of the internet and the dot-com boom brought new opportunities and challenges. E-commerce, for example, offered the potential for reduced environmental impact through digital transactions such as going paperless. As a result, the tech industry started exploring ways to leverage technology for sustainable solutions.


The world began to see a growing focus on corporate social responsibility (CSR) and sustainable business practices. Companies in the tech industry began incorporating sustainability into their strategies, including energy-efficient design, recycling programs, and carbon footprint reduction.

The 2010s

The 2010s marked a significant shift as sustainability became more deeply embedded in the tech industry. Companies started investing in renewable energy, promoting energy-efficient devices, adopting green manufacturing practices, and developing environmentally friendly products and services.

Present Day

Sustainability has become a mainstream consideration in the tech industry. Many companies prioritize sustainability in their operations, supply chains, and product development. Concepts like Greentech and Cleantech have gained prominence, and there is a growing emphasis on circular economy principles, responsible sourcing of materials, and reducing electronic waste.

We are excited to share more about this ever-growing tech category, including the lessons we've learned recruiting product management, sales, and marketing talent across North America for sustainability-focused tech startups and scaleups. 

Discover the impactful partnerships we've formed with cleantech and greentech companies, assisting them in strategically hiring the best talent for their startups.