The cobbler’s kids are always the last to get new shoes and software sales professionals are always the last to invest in new technology. Like so many other things, tracking down handy software tools is always at the bottom of the to-do list. That’s why I’ve collected three useful software sales tools you – or your IT department – should look into.

Proactive Website Chat

You’ve run into a proactive chat. These are the chat boxes that pop up asking you if you have any questions after you’ve spent a few seconds on a website. They’re a great way for clients to get instant access to any information they need, and depending on site traffic, you can expect them to deliver a few interactions every week with people who are actively browsing your website.

The best part is that they’re automated, so you only need to take action when someone interacts with the chat box. Some of the common solutions include SnapEngage andClickDesk, and many of them include a free option if your traffic is low enough.

Social Dashboard

Whether you think social selling is the next big thing or just another buzzword, the reality is that there are prospects on Twitter. With a social dashboard you can manage all of your social networks simultaneously, so you can send articles out over Twitter, LinkedIN and Facebook without logging into three separate sites.

But what if you’re not a social butterfly? A social dashboard allows you to set up searches for keywords or hashtags that run 24/7. All you need to do is check in periodically to see if there are any interesting trends or buying signals that you want to act on. HootSuite is the industry leader in this space and definitely worth checking out, however more and more CRMs include social functionality.

Mobile CRM

Whether you’re on the road, working from home or just making some quick notes after a meeting, you’re missing opportunities if you can only access your CRM from your desk. Most major CRMs have mobile apps and synching with mobile devices. If your CRM doesn’t, it’s time to look into an upgrade. If it does, do yourself a favour and download the app. I promise it will make you more money than Threes.

Have you tried any of our suggestions? What are your essential sales tools? Share your thoughts in the comments section!