On November 18th, Martyn Bassett Associates hosted a panel discussion with three design thinking experts: Dan Parkinson (Senior Business Partner at ExperiencePoint), Ignacio Guitart (Managing Partner at AchieveX) and Adrian Ionescu (Experience Design Lead at Dell Technologies.)

This 30-minute panel discussion covered some of the most common questions and concerns executives encounter when implementing Design Thinking processes to their business. This panel discussion was followed by a lively Q&A session between our webinar viewers and experts.

In case you missed it, here is a recording of the webinar: 

If you're looking to dive further into the world of Design Thinking as an approach to innovation, ExperiencePoint’s foundational innovation workshops are the best place to start. Experientially introduce and align your team on essential design thinking techniques, mindsets and behaviors.

These workshops will help you and your team increase the volume and velocity of unique, customer-centered ideas.