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What Separates Successful Product Managers From the Rest?

Hiring and managing product managers requires an understanding of the complexity of the role, a great pool of candidates, and a little bit of [...]
By Martyn Bassett Associates | January 13th, 2016

Why Your Product Will Fail Without a Solid Product Marketing Plan

So you have a product that’s completely different from everything else out on the marketplace. You’ve tested it with a focus group and it’s [...]
By Martyn Bassett Associates | November 13th, 2015

Are traditional performance reviews dying?

The 7 most expensive words in business: “We have always done it that way.”
By Martyn Bassett Associates | October 7th, 2015

What Product Managers Need to Do Within 30 Days at Their New Job

The first 30 days in any new role hosts a multitude of learning curves and challenges. Product Managers need to establish themselves early [...]
By Martyn Bassett Associates | September 26th, 2015

4 challenges to overcome in the early stages of a startup

There is a major cognitive bias we all fall victim to that gets amplified through modern media. It’s the bias where we can only focus on the [...]
By Martyn Bassett Associates | September 17th, 2015

How to hire for cultural fit and drive long-term growth

The culture of a company isn’t just defined by top management – it’s the sum total of the behaviours and values of every employee. [...]
By Martyn Bassett Associates | September 4th, 2015

4 Mistakes Product Managers Make

Product Managers are the gateways to the rest of the organization. They are fearless visionaries that truly take ownership over a product, [...]
By Martyn Bassett Associates | August 22nd, 2015

How to design a great culture for your startup

“There’s no magic formula to great company culture. The key is just to treat your staff how you would like to be treated.” – Richard Branson
By Martyn Bassett Associates | August 14th, 2015

Hiring a Product Manager? 7 Vital Aspects You Need to Know

A great product manager is not just someone who can wear many hats—they know specifically when to wear which. It's a hybrid role that [...]
By Martyn Bassett Associates | August 10th, 2015

4 Reasons New Software Products Fail

There are many reasons why new products fail, but some are consistently at the top of the list and it’s important to review these often, in [...]
By Martyn Bassett Associates | July 23rd, 2015

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