Boost Your Knowledge of Career and Recruiting Trends

5 ways to help you rethink your customer experience

We have entered the age of the customer. A focus on customer experience is a primary tactical advantage that helps companies survive the [...]
By Martyn Bassett Associates | February 12th, 2016

Is Your Marketing Team the Architect of Your Customer’s Journey?

As more and more customers research and purchase products online, B2B connections are breaking down and digital marketing is now necessary to [...]
By Martyn Bassett Associates | January 23rd, 2016

4 challenges to overcome in the early stages of a startup

There is a major cognitive bias we all fall victim to that gets amplified through modern media. It’s the bias where we can only focus on the [...]
By Martyn Bassett Associates | September 17th, 2015

4 Reasons New Software Products Fail

There are many reasons why new products fail, but some are consistently at the top of the list and it’s important to review these often, in [...]
By Martyn Bassett Associates | July 23rd, 2015

What Investors look for in technology start­ups

Each investor will look for something different when being pitched by a start­up.  Most will look at the whole package and then dissect the [...]
By Martyn Bassett Associates | June 26th, 2015

5 Reasons Your Sales Department is a Revolving Door

Acquiring top talent through an effective sales hiring process is only part of the battle. If you don’t have a plan in place to retain these [...]
By Martyn Bassett Associates | June 5th, 2015

How To Avoid Costly Sales Hiring Mistakes at a Startup Company

The cold hard truth is that 90% of startups fail for a number of reasons. This fact isn’t meant to discourage entrepreneurs, but rather to [...]
By Martyn Bassett Associates | May 28th, 2015

10 Tips for Motivating Your Sales Team (Without Money)

How do I motivate my sales team? Many business owners and sales managers think money is the answer. While fair compensation and commissions [...]
By Martyn Bassett Associates | November 25th, 2014

Close More Deals With These 3 Simple Sales Tools

The cobbler’s kids are always the last to get new shoes and software sales professionals are always the last to invest in new technology. [...]
By Martyn Bassett Associates | July 31st, 2014

How To Negotiate During A Job Offer (Without Risking Your Job)

Sales professionals are negotiators by nature, which means you may be tempted to negotiate the terms of your next job offer. It’s a good [...]
By Martyn Bassett Associates | May 25th, 2014

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