Became One of the Fastest Growing Companies with Transition from Sales Team-Based to Marketing-Focused Corporation, That Included Implementation of a Key Marketing Executive Role and Several Other Executive Placements.
Achievers created an industry-leading employee engagement platform based on rewards and feedback. Adoption of their platform was growing and they needed to change their business model, which was why they engaged us as their recruitment partners.
When we began working with Achievers, the company was known as I Love Rewards. They had just landed $8.9M in funding to propel their transition to a marketing-driven model.
Shifting from a sales-team driven organization to employing a marketing-based approach is a complex task. They needed a Senior Marketing Executive with specific experience and qualifications that was capable of overseeing the move.The candidate needed an extensive strategic digital marketing background and would be expected to implement Eloqua and Salesforce. It was crucial that the Senior Marketing Manager role be filled by an individual capable of managing and overseeing the changeover on-the-fly.
The candidate we identified was on the market because his strategic marketing efforts had driven revenue growth to the point where his company was acquired for over $200M. We made the introduction and Achievers made an offer.