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Became One of the Fastest Growing Companies with Transition from Sales Team-Based to Marketing-Focused Corporation, That Included Implementation of a Key Marketing Executive Role and Several Other Executive Placements.

Achievers created an industry-leading employee engagement platform based on rewards and feedback. Adoption of their platform was growing and they needed to change their business model, which was why they engaged us as their recruitment partners.


When we began working with Achievers, the company was known as I Love Rewards. They had just landed $8.9M in funding to propel their transition to a marketing-driven model.

The Search

Shifting from a sales-team driven organization to employing a marketing-based approach is a complex task. They needed a Senior Marketing Executive with specific experience and qualifications that was capable of overseeing the move.The candidate needed an extensive strategic digital marketing background and would be expected to implement Eloqua and Salesforce. It was crucial that the Senior Marketing Manager role be filled by an individual capable of managing and overseeing the changeover on-the-fly.

The Results

The candidate we identified was on the market because his strategic marketing efforts had driven revenue growth to the point where his company was acquired for over $200M. We made the introduction and Achievers made an offer.

Key Highlights

  • We made several other VP-level placements
  • Company closed $24.5M of funding in 2011
  • Named Fastest Growing Company at the American Business Awards.

Innovation is the key to success, which is why I trusted Martyn to build the product management team that’s pioneering our next generation of software. These were strategic, technical roles and – as usual – Martyn’s team delivered nothing less than the ideal candidate.

John McAuliffe
President, Leonardo

Martyn has access to a seemingly limitless number of talented sales leaders and he is sure to understand business needs and present only fully vetted candidates. I wholly recommend him for anyone – candidate or hiring manager – looking to find the right home for talented sales leaders.

Chris French
VP Enterprise – Eastern Region, Globoforce

A company is only as successful as its talented people, which is why we turned to Martyn to find us the right people, for the right roles, at critical points in Leonardo’s growth.

Having top talent in place has helped the company’s transformation from a small media production company to a digital technology company serving the global hospitality industry. The quality of talent that Martyn has brought us is unmatched.

Paolo Boni
CEO, Leonardo

It’s a tricky thing to find the right people based in Toronto who can go and sell to distant markets and how to sell in a SaaS world with the right language skills – you can imagine it’s like finding a needle in a haystack and Martyn came up with great candidates that we used to fill a number of roles.

Greg Durand
VP, Global Sales, Cority

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership.

Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed. 

Erin McLean
SVP, Marketing & Human Resources

A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.

Kim Layne
VP Marketing, Roadpost