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See how we helped this newly formed company hire their first leader

The Search

The Board of this newly-formed company approved the investment to build and launch the business by hiring a CPO. The objective was to keep the business lean and agile with a distributed model of remote teams. This CPO role was unique as they would be employee number one and report directly into the Board. Their mandate, as CPO, was to take over a product in an MVP stage and build it into a scalable product ready for release.


The Client 

Our client is a startup backed by a large financial institution, developing a self-serve insurance platform app for international markets. The company’s mission and purpose is to help build wealth for all citizens in an under-served market by protecting their assets through appropriate insurance and helping to grow their assets through prudent investment management.


Search Requirements 

We were seeking a product management leader with experience launching a successful consumer experience to millions of users. We were also seeking a leader willing to be an individual contributor until the business was ready to begin adding headcount. While the ideal candidate would have financial services background, this was less important than experience with a successful consumer facing product.


The Hire

This hire had over 18 years of employment experience, 6 of which were spent managing two high profile digital products used by millions of Canadians. This hire also had experience launching net-new consumer experiences across web and mobile, 8 years experience in the financial services industry, and is considered a subject matter expert in mobile banking products. Their ability to re-image and release products through teams working in agile pods of Product Managers, Designers and Engineers was one of the key attributes needed to be successful in this role.


"When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates."

– Robert Chen, Co-Founder & Chief Strategy Officer

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Innovation is the key to success, which is why I trusted Martyn to build the product management team that’s pioneering our next generation of software. These were strategic, technical roles and – as usual – Martyn’s team delivered nothing less than the ideal candidate.

John McAuliffe
President, Leonardo

Martyn has access to a seemingly limitless number of talented sales leaders and he is sure to understand business needs and present only fully vetted candidates. I wholly recommend him for anyone – candidate or hiring manager – looking to find the right home for talented sales leaders.

Chris French
VP Enterprise – Eastern Region, Globoforce

A company is only as successful as its talented people, which is why we turned to Martyn to find us the right people, for the right roles, at critical points in Leonardo’s growth.

Having top talent in place has helped the company’s transformation from a small media production company to a digital technology company serving the global hospitality industry. The quality of talent that Martyn has brought us is unmatched.

Paolo Boni
CEO, Leonardo

It’s a tricky thing to find the right people based in Toronto who can go and sell to distant markets and how to sell in a SaaS world with the right language skills – you can imagine it’s like finding a needle in a haystack and Martyn came up with great candidates that we used to fill a number of roles.

Greg Durand
VP, Global Sales, Cority

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership.

Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed. 

Erin McLean
SVP, Marketing & Human Resources

A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.

Kim Layne
VP Marketing, Roadpost