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See how we helped Coconut Software find and hire their first Product Leader

The Search

Coconut Software’s growth over the past 12 months unlocked the opportunity to add a new leader to the business. It was now critical for the company to hire their first Product Leader, reporting to one of the Co-Founders.


The Client 

Coconut Software provides an enterprise B2B SaaS solution for customer engagement. With a focus on the financial services industry, Coconut Software enables clients such as RBC, CapitalOne and VanCity to manage complex customer appointments, whether in person or digitally, efficiently and safely.

Headquartered in Saskatoon, with an office in Toronto and some distributed employees across Canada, they currently have 62 employees and are expected to grow to 80 by the end of the year.


Search Requirements 

The successful hire needed to be a product leader, who had deep experience in enterprise B2B SaaS, and had shipped product that was in market. Leadership experience of product best practices and previously applying them to a start-up, at their stage, was also required. The ideal candidate needed to balance strategic abilities with tactical execution. We were asked to apply a “location agnostic” strategy; therefore, we sourced candidates in Ontario, Calgary, and Vancouver.


The Hire

This hire had over 18 years of employment experience and 8 in Product Management for enterprise B2B SaaS. The hire was selected for their empathetic approach to delivering value to customers. Their ability to shift business from being purely “sales driven” to one which seeks to apply product value and growth across all customers also instilled confidence. They are also active member of the Toronto product management community as a mentor and instructor.


"We were really impressed with the caliber of candidates Martyn brought forward. As soon as we thought we had ‘the one’, the next candidate was even better.

– Katherine Regnier, Chief Executive Officer, Coconut Software

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Innovation is the key to success, which is why I trusted Martyn to build the product management team that’s pioneering our next generation of software. These were strategic, technical roles and – as usual – Martyn’s team delivered nothing less than the ideal candidate.

John McAuliffe
President, Leonardo

Martyn has access to a seemingly limitless number of talented sales leaders and he is sure to understand business needs and present only fully vetted candidates. I wholly recommend him for anyone – candidate or hiring manager – looking to find the right home for talented sales leaders.

Chris French
VP Enterprise – Eastern Region, Globoforce

A company is only as successful as its talented people, which is why we turned to Martyn to find us the right people, for the right roles, at critical points in Leonardo’s growth.

Having top talent in place has helped the company’s transformation from a small media production company to a digital technology company serving the global hospitality industry. The quality of talent that Martyn has brought us is unmatched.

Paolo Boni
CEO, Leonardo

It’s a tricky thing to find the right people based in Toronto who can go and sell to distant markets and how to sell in a SaaS world with the right language skills – you can imagine it’s like finding a needle in a haystack and Martyn came up with great candidates that we used to fill a number of roles.

Greg Durand
VP, Global Sales, Cority

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership.

Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed. 

Erin McLean
SVP, Marketing & Human Resources

A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.

Kim Layne
VP Marketing, Roadpost