See how we helped Coconut Software find and hire their first Product Leader

The Search Statistics 

  1. Number of days to the first round of resumes: 6
  2. Number of candidates considered: 12
  3. Number of candidates interviewed: 9
  4. Number of business days to complete the search: 27

The Search

Coconut Software’s growth over the past 12 months unlocked the opportunity to add a new leader to the business. It was now critical for the company to hire their first Product Leader, reporting to one of the Co-Founders.


The Client 

Coconut Software provides an enterprise B2B SaaS solution for customer engagement. With a focus on the financial services industry, Coconut Software enables clients such as RBC, CapitalOne and VanCity to manage complex customer appointments, whether in person or digitally, efficiently and safely. Headquartered in Saskatoon, with an office in Toronto and some distributed employees across Canada, they currently have 62 employees and are expected to grow to 80 by the end of the year.


Search Requirements 

The successful hire needed to be a product leader, who had deep experience in enterprise B2B SaaS, and had shipped product that was in market. Leadership experience of product best practices and previously applying them to a start-up, at their stage, was also required. The ideal candidate needed to balance strategic abilities with tactical execution. We were asked to apply a “location agnostic” strategy; therefore, we sourced candidates in Ontario, Calgary, and Vancouver.


The Hire

This hire had over 18 years of employment experience, 8 of which were in Product Management for enterprise B2B SaaS, and is an active member of the Toronto product management community as a mentor and instructor. This hire was selected for their empathetic approach to delivering value to customers. Their ability to shift a business from being purely “sales driven” to one which seeks to apply product value and growth across all customers also instilled confidence.


"We were really impressed with the caliber of candidates Martyn brought forward. As soon as we thought we had ‘the one’, the next candidate was even better."

–Katherine Regnier, Chief Executive Officer, Coconut Software

Want to Talk About Our Recruitment Services or a Current Opportunity?

When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates.

Robert Chen
Co-Founder & Chief Strategy Officer, Almi

What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something – they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.

Alan Smith
Co-Founder/CEO, Strategyzer

We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free.

Roger Barlow
CEO & Co-Founder, Diversys

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed.

Erin McLean
SVP, Marketing & Human Resources, Herjavec Group

A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.

Kim Layne
VP Marketing, Roadpost