Our client was searching for a Head of Product to lead a recent acquisition.

The Search

Our client engaged us to conduct a search for a Head of Product whose mission would be to lead a recent acquisition. This mission would include standing up the new product asset, developing its business, and the go-to-market to realize the value of the investment. This outcome would ensure that Covers is poised for growth with a product and experience that resonates with a next-gen, “digital-first” persona. A persona that values an experience that delivers surprise and delight along its user journey.


The Client 

Founded in 1995, Covers is the leader of digital content and data that fuels sports fans and the sports betting industry. Their platform brings together expert insight, rich user experience, and a passionate community to help sports bettors bet smarter.

Covers is backed by international investors who have placed big bets on the company to ensure they gain market share and become the global go-to platform for content, insights, and experiences.


Search Requirements 

The most critical requirement for this search was someone who is a product management leader, capable of imagining a net-new product business. The next most important requirement was someone whose product experience was consumer experience focused for a product brand that was based on a content-rich experience.


The Hire

This candidate has 13 years of employment experience, 9 of which have been in Product Management roles. Experience managing multiple high profile digital products (used by millions of consumers) and leveraging Machine Learning to personalize experiences. Most recently, they had been employed by a venture innovation lab; working with Founders on their early-stage ventures as well as ideating on product opportunities to find product-market fit and capital investment to enable growth. 


"The Martyn Bassett team have an unmatched network and reputation within the product community. They understand the different types of product leaders and were instrumental in helping us find the type of visionary product leader we needed to take over and transform a new line of business." 

–– Meredith Buchanan, Head of Talent

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When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates.

Robert Chen
Co-Founder & Chief Strategy Officer, Almi

What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something – they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.

Alan Smith
Co-Founder/CEO, Strategyzer

We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free.

Roger Barlow
CEO & Co-Founder, Diversys

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed.

Erin McLean
SVP, Marketing & Human Resources, Herjavec Group

A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.

Kim Layne
VP Marketing, Roadpost