This hire would become the company’s first CMO and was part of a larger search assignment to build the company’s Executive team. It was critical for the organization to land a mature, experienced leader who would build the business and support the sales efforts to significantly grow revenue and help secure a formal Series A.
Diversys has a vision to enable a world with no waste. They help to do this by providing an enterprise SaaS solution that enables organizations, in the circular economy, to better report and manage their recycling obligations such as compliance and ESG scores.
Toronto-based Diversys has secured working capital from Angel investors and has a Beta product with a number of early customers.
The successful hire needed to be an accomplished marketing executive with experience building a business, ideally for an early stage software company. They also needed to have experience marketing enterprise grade business applications. The ideal candidate was someone who had developed global strategies to drive growth, thought leadership, branding and events. Experience leading a business to an exit was considered a nice-to-have bonus.
The chosen hire had 30 years of employment experience and was considered a subject matter expert in marketing complex enterprise-grade B2B software across multiple verticals. They also had deep expertise developing strategies for global markets, launching new lines of business and building start-ups - leading one those businesses to a successful exit via acquisition.
"We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free."
– Roger Barlow, CEO & Co-Founder, Diversys
When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates.
What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something – they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.
We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free.
The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed.
A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.