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See how we helped Diversys scale their leadership team and hire their first Marketing Leader

The Search

This hire would become the company’s first CMO and was part of a larger search assignment to build the company’s Executive team. It was critical for the organization to land a mature, experienced leader who would build the business and support the sales efforts to significantly grow revenue and help secure a formal Series A.


The Client 

Diversys has a vision to enable a world with no waste. They help to do this by providing an enterprise SaaS solution that enables organizations, in the circular economy, to better report and manage their recycling obligations such as compliance and ESG scores. 

Toronto-based Diversys has secured working capital from Angel investors and has a Beta product with a number of early customers. 


Search Requirements 

The successful hire needed to be an accomplished marketing executive with experience building a business, ideally for an early stage software company. They also needed to have experience marketing enterprise grade business applications. The ideal candidate was someone who had developed global strategies to drive growth, thought leadership, branding and events. Experience leading a business to an exit was considered a nice-to-have bonus.


The Hire

The chosen hire had 30 years of employment experience and was considered a subject matter expert in marketing complex enterprise-grade B2B software across multiple verticals. They also had deep expertise developing strategies for global markets, launching new lines of business and building start-ups - leading one those businesses to a successful exit via acquisition. 


"We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free." 

– Roger Barlow, CEO & Co-Founder, Diversys 

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Innovation is the key to success, which is why I trusted Martyn to build the product management team that’s pioneering our next generation of software. These were strategic, technical roles and – as usual – Martyn’s team delivered nothing less than the ideal candidate.

John McAuliffe
President, Leonardo

Martyn has access to a seemingly limitless number of talented sales leaders and he is sure to understand business needs and present only fully vetted candidates. I wholly recommend him for anyone – candidate or hiring manager – looking to find the right home for talented sales leaders.

Chris French
VP Enterprise – Eastern Region, Globoforce

A company is only as successful as its talented people, which is why we turned to Martyn to find us the right people, for the right roles, at critical points in Leonardo’s growth.

Having top talent in place has helped the company’s transformation from a small media production company to a digital technology company serving the global hospitality industry. The quality of talent that Martyn has brought us is unmatched.

Paolo Boni
CEO, Leonardo

It’s a tricky thing to find the right people based in Toronto who can go and sell to distant markets and how to sell in a SaaS world with the right language skills – you can imagine it’s like finding a needle in a haystack and Martyn came up with great candidates that we used to fill a number of roles.

Greg Durand
VP, Global Sales, Cority

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership.

Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed. 

Erin McLean
SVP, Marketing & Human Resources

A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.

Kim Layne
VP Marketing, Roadpost