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See how we helped Diversys find and hire their first Product Leader

The Search

This search - for the company’s first CPO - was part of a larger search assignment to complete the company’s executive team. It was critical we placed a mature experienced leader who would build and lead the business with the goal of securing a formal Series A and long term goal of an exit via acquisition. 


The Client 

Diversys has a vision to enable a world with no waste. They help to do this by providing an enterprise SaaS solution that enables organizations, in the circular economy, to better report and manage their recycling obligations such as compliance and ESG scores. 

Toronto-based Diversys has secured working capital from Angel investors and has a Beta product with a number of early customers. 


Search Requirements 

This hire needed to be an accomplished product leader at a CPO or VP level with experience building an early stage software company. It was critical to the role that this person had market facing experience, driving strategic product decisions and scaling an enterprise business application. The cherry-on-top was experience leading a business to an exit. 


The Hire

This 32 year veteran had experience building a software product business from zero revenue to $25M. They had also been apart of two successful exits via  acquisition.


"What I value most about Martyn Bassett Associates is their partnership approach. They take the time to understand your business, its needs and provide you with the guidance and insights necessary to land the most suitable candidate." 

– Roger Barlow, CEO & Co-Founder, Diversys 

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Innovation is the key to success, which is why I trusted Martyn to build the product management team that’s pioneering our next generation of software. These were strategic, technical roles and – as usual – Martyn’s team delivered nothing less than the ideal candidate.

John McAuliffe
President, Leonardo

Martyn has access to a seemingly limitless number of talented sales leaders and he is sure to understand business needs and present only fully vetted candidates. I wholly recommend him for anyone – candidate or hiring manager – looking to find the right home for talented sales leaders.

Chris French
VP Enterprise – Eastern Region, Globoforce

A company is only as successful as its talented people, which is why we turned to Martyn to find us the right people, for the right roles, at critical points in Leonardo’s growth.

Having top talent in place has helped the company’s transformation from a small media production company to a digital technology company serving the global hospitality industry. The quality of talent that Martyn has brought us is unmatched.

Paolo Boni
CEO, Leonardo

It’s a tricky thing to find the right people based in Toronto who can go and sell to distant markets and how to sell in a SaaS world with the right language skills – you can imagine it’s like finding a needle in a haystack and Martyn came up with great candidates that we used to fill a number of roles.

Greg Durand
VP, Global Sales, Cority

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership.

Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed. 

Erin McLean
SVP, Marketing & Human Resources

A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.

Kim Layne
VP Marketing, Roadpost