How a Complete Revamping of Talent Was Instrumental in Leading to an $871 Million Acquisition by Oracle.

Eloqua is the gold standard of marketing automation. An award-winning system trusted by modern marketers to build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They wrote the book on how to influence the way organizations of all kinds market themselves to the public.

The short version: they were masters at understanding “digital body language.”

However, this wasn’t always the case.

When Martyn and his team started working with Eloqua in 2004, they were a $3M company with an exceptional product, the drive to succeed and $13M in venture capital funding. They were our favourite kind of client because of the type of blueprint they had created.

Martyn and his firm are awesome at hiring salespeople and sales leaders. He pretty much staffed up our entire sales team at Eloqua. We benchmarked him against the best, even local recruiting firms and we found that Martyn could bring on better people, with less yield loss, from Toronto.

– Mark Organ, Co-Founder & CEO, Influitive

Our work for Eloqua started with a single search for a Senior Account Executive. It was a position that called for experience selling enterprise software and the ability to meet a 1.3M quota.

The process intensified because this role was critical to the company’s growth. By the time the placement was made, Eloqua had received an additional $8M in funding citing the importance of filling out the roster with top-tier players.

Not long after, Martyn was tasked with expanding their sales team to the United States with reps from New York to Los Angeles. Operating from Toronto to fill positions across the United States was an initial obstacle, but he was able to tap into his extensive network and ultimately placed 19 high-performing Account Executives to help fuel Eloqua’s growth.

Top Search Challenges

  • Finding a candidate that had built a high-performing sales team on a budget
  • Attracting a true entrepreneur who was willing to accept equity-heavy compensation
  • Identifying top-performing candidates across the United States

Eloqua Results

The Senior Account Executive Martyn placed hit 300% of his quota in the first year. Martyn filled 25 additional positions within Eloqua that were key to growing their revenue by 1000%, cementing their position as the industry leader in marketing automation.

It was an instrumental process that helped solidify their place in the competitive marketplace that resulted in a massive buyout by Oracle for $871M at the end of 2012. An acquisition that meant an even greater reach into the Fortune 500 space.

Martyn and his firm are awesome at hiring salespeople and sales leaders. He pretty much staffed up our entire sales team at Eloqua.

We benchmarked him against the best, even local recruiting firms and we found that Martyn could bring on better people, with less yield loss, from Toronto.

Mark Organ
CEO, Influitive

You can spend weeks, even months, in search of the right candidate. Or you can work with someone that knows where to look and save yourself the headache. I gave Martyn Bassett a job description and watched him repeatedly deliver on that from within the sales talent pool.

Keith Nealon
CEO, Vyze

Innovation is the key to success, which is why I trusted Martyn to build the product management team that’s pioneering our next generation of software. These were strategic, technical roles and – as usual – Martyn’s team delivered nothing less than the ideal candidate.

John McAuliffe
President, Leonardo

We drew up a very specific wishlist for our Business Development Executive – which included experience in managed and professional services, consistent over-performance and experience as a consultant – before we retained Martyn. We had no guarantee that candidate was on the market but Martyn’s team produced several that ticked all the boxes and one that exceeded our expectations.

Steven Graham
Managing Director, Computer Aid

Martyn has access to a seemingly limitless number of talented sales leaders and he is sure to understand business needs and present only fully vetted candidates. I wholly recommend him for anyone – candidate or hiring manager – looking to find the right home for talented sales leaders.

Chris French
VP Enterprise – Eastern Region, Globoforce

Having gone through interviews and job negotiations many times on my own before, I have to say that being presented by a recruiter this time made the process so much smoother. I’m sure that myself and my employer are both happier with the outcome as a result of working with Martyn Bassett Associates through the process.

Eric Bradnam
Solutions Architect – Channel Sales, Dundas Data Visualization

Martyn’s ability to bring talent to you is a benefit in and of itself, but what truly impressed me is his understanding of what you need and what you don’t need and having the conversation about it.

I looked at Martyn as more than the guy bringing talent to me – I looked to him for advice throughout the process.

Jamie Schneiderman
CEO, Clearfit

A company is only as successful as its talented people, which is why we turned to Martyn to find us the right people, for the right roles, at critical points in Leonardo’s growth.

Having top talent in place has helped the company’s transformation from a small media production company to a digital technology company serving the global hospitality industry. The quality of talent that Martyn has brought us is unmatched.

Paolo Boni
CEO, Leonardo

It’s a tricky thing to find the right people based in Toronto who can go and sell to distant markets and how to sell in a SaaS world with the right language skills – you can imagine it’s like finding a needle in a haystack and Martyn came up with great candidates that we used to fill a number of roles.

Greg Durand
VP, Global Sales, Cority

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership.

Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed. 

Erin McLean
SVP, Marketing & Human Resources