The Engagement
Following six consecutive quarters of record growth and surpassing the billion-dollar revenue mark, Extreme Networks began the ambitious goal of transforming its product marketing organization to better position the business to realize growth at scale.
This transformation required hiring a team of Product Marketing talent experienced in successful GTM strategies and launches of cloud solutions on a global scale. Historically product marketing and effective GTM were areas of the business that had struggled.
Extreme Networks creates networking experiences that enable all of us to advance. With over 50,000 customers globally, Extreme Networks’ end-to-end, cloud-driven networking solutions are relied upon to support and accelerate their customers’ digital transformation. Extreme Networks is a leader in Gartner’s Magic Quadrant, publicly traded, and employs 3000+ global employees.
Our firm was engaged to lead the search for a Senior Director of Product Marketing and two Senior Product Marketers.
Following the hire of the Senior Director, our stakeholder advocated for an additional budget to make a second Senior Director level hire. The two Senior Product Marketing Manager searches were part of the organization’s expansion plans to scale the team and provide product-specific focus on their GTM strategies.
The second Senior Director hire stemmed from the quality of the candidates we had recruited on their behalf and the opportunity it gave our Extreme Networks to expand the organization in ways they had not expected to be able to do.
See full case study for our engagement statistics.
The Personas & Search Requirements
For each of these roles, it was critical for all of the candidates to have previous experience in the Product Marketing function. Product experiences that were important for each candidate to have included: SaaS, Cloud solutions, SD-WAN, edge computing, whether for enterprise customers or service providers.
Our client provided us with a list of organizations they were interested in seeing talent from; however, they were flexible and would consider talent from a large community of companies with similar solution experiences. Extreme Networks employs a remote work model so we had the flexibility to present candidates from any city across North America with no preferences or limitations to time zones.
When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates.
What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something – they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.
We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free.
The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed.
A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.
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