The Search Statistics 

  1. Number of days to the first round of resumes: 8
  2. Number of candidates considered: 20
  3. Number of candidates interviewed: 15
  4. Number of business days to complete the search: 144


The Search

Our client was looking for a Director, Growth & Product Marketing to join their innovation lab and lead multiple digital marketing projects for a new suite of products.

IBI Group’s Innovation Lab was launched to build software that would support the core business and establish new revenue opportunities outside of the traditional core business. The company needed a software marketing leader who would create the strategy and roadmap to drive demand and growth. 


The Client 

Prior to its merger with Arcadis, IBI Group was a publicly-listed architecture, engineering, planning, and technology firm with over 60 offices in 12 countries across the world. This technology-driven firm believes cities in the future must be designed with intelligent systems, sustainable buildings, efficient infrastructure, and a human touch.


Search Requirements 

This role reported to the Global Director of Innovation and required experience leading vendor relationships, GTM strategies, sales enablement, digital marketing, paid media, demand generation, thought leadership, events, webinars, and SEO was required.

It was also essential for all candidates to have B2B SaaS product marketing experience and be comfortable establishing product marketing and growth thinking initiatives. Experience with people management and excellent leadership skills were also required.


The Hire

The chosen candidate had over 8 years of growth marketing and B2B SaaS startup experience. They had lead growth marketing initiatives for various B2B tech startups helping them generate revenue by managing complex full-scale marketing strategies and execution. These included; lead generation, demand generation, paid media, product marketing, influencer marketing, GTM strategy, brand strategy, SEO, SEM and competitive intelligence

In their previous role, they built a marketing team from scratch to 14 and managed a paid media budget of $15 million per year as well as led growth marketing initiatives.

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When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates.

Robert Chen
Co-Founder & Chief Strategy Officer, Almi

What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something – they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.

Alan Smith
Co-Founder/CEO, Strategyzer

We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free.

Roger Barlow
CEO & Co-Founder, Diversys

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed.

Erin McLean
SVP, Marketing & Human Resources, Herjavec Group

A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.

Kim Layne
VP Marketing, Roadpost