Engaged to lead a search for 5 product hires, each for a different iQmetrix value stream.

The Engagement

Following a period of hyper-growth, iQmetrix began the ambitious goal of transforming its products to better position the business as the number one enabler of consumer electronic products globally.

This transformation required an expansion of their product management organization, specifically product management talent with experience in best-in-class modern processes for delivering value of SaaS solutions.

Historically iQmetrix had taken the approach of customizing solutions to realize the opportunities they identified in the market. This hiring expansion was part of a new strategy to develop a consistent, repeatable product experience and delivery model that would ultimately drive product led growth and revenue growth at scale, globally.

See full case study for our engagement statistics. 


The Client 

iQmetrix is an industry-leading, trusted provider of intelligent retail management software built for telecom. They provide enterprise e-commerce solutions that some of the world’s largest telecommunication brands use to operate their storefronts.

iQmetrix is a privately owned Canadian success story. Founded in 1999 by the Founders of Jump.ca, iQmetrix employs over 450 people across North America. In 2020, their foundational product (RQ) processed $15.5 billion in wireless sales and was used by 425,000 users.


The Searches

Our firm was engaged in leading the search for 5 product hires, each for its own value stream:

  1. Product Manager - Core Retail Platform
  2. Product Manager - Enterprise Services
  3. Product Manager - Data
  4. Product Manager - API Integrations
  5. Product Owner


The Personas & Search Requirements

For each of these roles, it was critical that the candidates had previous experience doing the job they were being hired to do. Product experiences that were important for each candidate included: enterprise SaaS, product led growth (PLG) businesses, solutions with B2B2C use cases, and those who had experience working for companies considered ‘best in class’ product organizations.

Preference was given to western Canada-based candidates; however, iQmetrix employs a remote work model, therefore there was flexibility to present candidates from across North America. iQmetrix takes great pride in its organizational culture so the first step of the interview process was a cultural fit interview, led by team members from within the company. Our stakeholder identified the soft skills of the ideal candidate as Humble + Hungry + Smart.

Within 4 months, Martyn Bassett Associates was able to help iQmetrix build out their next-gen product team. As a result of the work we did and the outcomes we achieved, we were engaged for a UX Designer role which led to an additional 3 UX Designer searches.


"It has been a pleasure to partner with Martyn Bassett Associates to get us one step closer to becoming a world class product led organization. Their team naturally built trusting relationships with our hiring teams, quickly adapted search efforts to find top tier candidates considering our feedback and championed our culture in an impactful way to prospective candidates. Overall, their earnest approach to our partnership led to a top-notch engagement experience."

–– Theresa Rowsell - SVP Product & Technology 

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When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates.

Robert Chen
Co-Founder & Chief Strategy Officer, Almi

What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something – they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.

Alan Smith
Co-Founder/CEO, Strategyzer

We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free.

Roger Barlow
CEO & Co-Founder, Diversys

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed.

Erin McLean
SVP, Marketing & Human Resources, Herjavec Group

A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.

Kim Layne
VP Marketing, Roadpost