The Search Statistics 

  1. Number of days to the first round of resumes: 8
  2. Number of candidates considered: 7
  3. Number of candidates interviewed: 7
  4. Number of business days to complete the search: 28


The Search

Our client was looking for a strategic, tactical, and passionate Senior Product Marketing Manager who could establish the product marketing function from the ground up. They needed a hire who could lead PLG initiatives, product marketing innovation, sales enablement, product awareness, revenue growth, and contribute to the overall product success.


The Client 

Paramount Commerce is a payments technology company on a mission to simplify payments. Founded in 2003, they are a leader in the space with a ‘behind the scenes’ payments processing platform that powers some of the world’s most successful consumer apps and betting websites, including gaming apps. Paramount Commerce employs more than 150+ employees across the globe.


Search Requirements 

The must-have experiences required were managing content marketing, sales enablement, GTM strategies, messaging, positioning, competitive intelligence, and identifying both market and consumer behaviour trends. They were also looking for a candidate from a similar industry and had working experience within a fintech or paymentech. 


The Hire

This hire has 3+ years of product marketing experience working within innovative high-growth product teams. Previously, a Product Marketing Manager at a B2B SaaS scale-up where they lead sales enablement, content management/development, customer research, post-launch analytics, competitive intelligence, new product releases, and Tier 2 GTM strategy. They had also worked across a number of product lines and industries relevant to our client’s businesses.


"I was very impressed with the caliber of candidates presented for the Sr. Product Marketing Manager role - this allowed me to make a great hire in a short amount of time." 

–– Kristi Lewis, VP Marketing, Paramount Commerce

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When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates.

Robert Chen
Co-Founder & Chief Strategy Officer, Almi

What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something – they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.

Alan Smith
Co-Founder/CEO, Strategyzer

We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free.

Roger Barlow
CEO & Co-Founder, Diversys

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed.

Erin McLean
SVP, Marketing & Human Resources, Herjavec Group

A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.

Kim Layne
VP Marketing, Roadpost