Our client was initially seeking a Director of Engineering to lead the front-end engineering team of 25 and scale it to 50+ as the company’s operations grew exponentially.
Running in parallel to the Director of Engineering search, our Product Practice had been engaged to execute on a search for the company’s first CPO. The decision to hire a CPO-level executive had been made to introduce an experienced leader into the ELT who could shepherd the organization to the next level of growth (including scaling teams and developing product-led growth and revenue strategies).
During the course of the search, 25 product candidates were presented, 11 were interviewed and 2 candidates completed the interview process.
At which point, a decision was made by StackAdapt to combine the engineering search with the CPO role and look for an SVP Platforms.
As an industry-leading programmatic advertising platform, StackAdapt empowers hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance.
Founded in 2013, this B2B SaaS platform has been adding value to how mid-market agencies run their businesses. It’s their mission to help brands accelerate customer engagement while providing best-in-class solutions for all industries. Their platform aids brands seamlessly across all marketing stages from planning, execution and analysis.
For this hire to be successful, previous experience as a hands-on engineering leader who had led a rapid scale-up of an engineering organization was a must-have. StackAdapt was looking for someone who had been through a similar narrative before; growing a web platforms dev team from sub-20 people to 50+, while simultaneously working on systems design and architecture to ensure the product was capable of delivering value to a fast-growing customer base.
The Hire
Previously a Head of Engineering, at a global cybersecurity and observability data platform company, where they were tasked with building an R&D/Engineering excellence organization in Toronto. Over 2 years, they grew the organization to 40 FTEs, with a heavy focus on new product development and innovation.
Previously a technical Co-Founder at a customer engagement and survey SaaS company that grew to 40 employees, $5M ARR, and 3000 B2B customers in over 120 countries.
When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates.
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We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free.
The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed.
A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.
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