Successful Placement of Marketing Manager Role Helps Strategyzer Scale their Inbound Marketing

The Search Statistics 

  1. Number of days to the first round of resumes: 7
  2. Number of candidates considered: 6
  3. Number of candidates interviewed: 4
  4. Number of business days to complete the search: 35

The Search

Due to unprecedented global growth, Strategyzer required a Marketing Manager to manage inbound leads generated through various channels (workshops, conferences, social campaigns, books and PLG initiatives through self-serve channels).  


The Client 

Strategyzer is a global provider of innovation products and services that help organizations and their employees shift their mindset to achieve transformation and growth. Their conferences, workshops, books, apps and software products are attended or used by global brands such as SAP, 3M, Microsoft, Intel and MasterCard. 


Search Requirements 

The successful hire was required to have experience managing high-volume global marketing funnels and working within a PLG (product led growth) or online business model. Experience working in the professional development industry was considered an added bonus. The successful hire also needed to be able to work remotely and with other distributed team members across multiple times zones. 


The Hire

The hire had nine years of employment experience, eight of which were in the corporate training and professional development industry. They were a creative communicator and presenter, capable of ideating and developing marketing materials and GTM programs that achieved desired outcomes and growth. Also bilingual and had experience working in a distributed model.

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When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates.

Robert Chen
Co-Founder & Chief Strategy Officer, Almi

What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something – they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.

Alan Smith
Co-Founder/CEO, Strategyzer

We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free.

Roger Barlow
CEO & Co-Founder, Diversys

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed.

Erin McLean
SVP, Marketing & Human Resources, Herjavec Group

A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.

Kim Layne
VP Marketing, Roadpost