The Search

TCG Process was looking for its first Canadian sales hire to build out the Canadian insurance vertical. This required them to find a Senior Software Sales Executive experienced in closing complex deals, driving net new business, and selling into the insurance vertical.


The Client 

TCG Process built an intelligent automation and process management software that delivers unparalleled levels of control, efficiency, and customer satisfaction by transforming the way their customers collect, understand and act on the content entering their organization. Today they operate in 10 countries and are continually expanding by 25% year-over-year.


The Search Statistics 

  1. Number of days to the first round of resumes: 7
  2. Number of candidates considered: 11
  3. Number of candidates interviewed: 6
  4. Number of business days to complete the search: 34


The Hire

Over 20+ years of sales experience and was currently a Canadian Sales Director for an American tech company. As the country's first and only sales hire, he owned the GTM strategy and built the book of business to $19M selling into banks and insurance providers. With an average deal size of $1M on 4-12 months sales cycles, he attained 180% of his $3M quota. In addition to being a hunter, he recruited and trained a BDR and Solutions consultant, who reported into him. This hire was promoted to CRO within 3 months of joining TCG.

"Recruiting for fit and aptitude has always been critical for the success of any high performance team, and I found the team at Martyn Bassett Associates took the time to understand our culture and our skills gap before executing a focused search for relevant candidates. They were conscious of our time, professional and performant. Recruiting well is critical, and MBA was the right partner for us." 

–– Frank Volckmar, Managing Director 

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When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates.

Robert Chen
Co-Founder & Chief Strategy Officer, Almi

What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something – they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.

Alan Smith
Co-Founder/CEO, Strategyzer

We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free.

Roger Barlow
CEO & Co-Founder, Diversys

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed.

Erin McLean
SVP, Marketing & Human Resources, Herjavec Group

A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.

Kim Layne
VP Marketing, Roadpost