Make the right hire by understanding the key differences between CMO and VP-level Marketing hire. 

When it’s time to hire senior marketing leadership, knowing what you really need is half the battle.

This guide outlines the distinct responsibilities, interview focus areas, and evaluation tips for both roles—so you can confidently assess candidates and build the right marketing org.

Download our CMO vs VP Marketing Interview Guide—designed to help ask better questions and hire the right level of leader.

What’s Inside:

• The core differences between CMOs and VPs of Marketing

• Interview focus areas to evaluate (vision vs. execution)

• Sample interview questions tailored to each role

• How different stakeholders should approach interviews

• A clear summary to guide decision-making and align your hiring team

Hiring the wrong level of marketing leader can cost your company time, budget, and momentum. Whether you’re scaling your go-to-market engine or looking for executive brand leadership, this guide helps you structure interviews that uncover the right fit.