VP Marketing

Martyn Bassett Inc
Location
Toronto, Canada
Category

Description

Company

This exciting client is a Toronto headquartered start up founded in 2013, whose B2B2C mobile platform is working behind the scenes to power the mobile apps of some of the world's largest banks.

Our client's platform is a white label solution based on AI and Machine learning techniques. This platform creates efficiencies for small business owners while providing big data purchase behaviour insights to banks.

Our client's future is poised for great things as they leverage the future of mobile payments and mobile wallets.

Our client's office is located in the hub of the downtown Toronto tech scene, walking distance from Union Station and surrounded by great restaurants and coffee spots.


Mission

When you say "yes" to this role, you are saying yes to being the FIRST MARKETING LEADER this Fintech startup will have employed! No pressure, but a lot is riding on this role.

As the first person to sit in the VP Marketing Chair, you will bring equal parts strategic thinking and the ability to execute and "get it done."

You will lead, inspire, and coach a team of marketers—and do it in a respectful, inclusive way, helping each person to stretch and grow through their contributions.

You will lead the organization towards its goals by developing the strategy and go to market plan for marketing a B2B2C mobile platform and app. You will CREATE A BRAND, and DRIVE MARKET AWARENESS to ultimately INCREASE ADOPTION of the app by end users (consumers).

You are excited by the opportunity to build a brand and execute the marketing which will drive a GLOBAL business of a mobile platform, sold to banks but used by millions of people every day.


Experience & Expertise

You are currently a VP Marketing for a B2B, B2B2C, or B2C SaaS company You have startup experience You have built a recognizable brand for a tech company At some point in your career, you have worked for fintech or a bank You are excited about working in Toronto's high tech corridor (Spadina)


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