Product Marketing Manager

Martyn Bassett Inc
Toronto, Canada



Our client's mission is to help their clients make the World a better place. It's simple: in order for nonprofits to be successful in their fundraising efforts, they need to know their prospects and donors—which can often mean spending time and resources searching, reading, and Googling. Our client bundles the best wealth and charitable information in the industry into user-friendly software solutions. For over 25 years they've been developing these online solutions to help prospect researchers, fundraisers, and other development professionals determine WHO to ask, HOW MUCH to ask for, and WHEN to ask.

Their products are created solely for healthcare, education, and nonprofit organizations. They keep this focus to ensure that they develop and optimize solutions for the specific goals and challenges of the nonprofit sector.


You are ready to step into one of Atlantic Canada's hottest SaaS companies as their FIRST Product Marketing Manager! The mission of this role can be summarized in 3 words: GO TO MARKET. Some of the things you will tackle include:

  • You will plan, manage, and execute launches of net-new products.
  • You will develop the optimal positioning and messaging that resonates with our client's target buyers.
  • You will enable the sales team through content generation, training, and support.
  • You will translate the value of the technology into the right message for our client's audience.
  • You will track and measure performance of product marketing initiatives.

Experience & Expertise

  • You are working for a Saas software vendor.
  • You have experience marketing a B2B software product.
  • You have experienced startup life and know it's where you want to be.
  • You live in Halifax, Moncton, or Charlottetown, or in the surrounding areas.

Bonus points if: Your career has included being a Product Manager


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