Product Marketing Manager

Martyn Bassett Inc
Location
San Jose, USA
Category

Description

Company

Our client was founded by big data and security veterans. They provide security and privacy tools for enterprises running big data analytics in the cloud.

As enterprises move large amounts of data to the cloud and build capabilities for analytics and AI, security, privacy, and governance of data have become a big challenge. Our client solves this challenge by providing a continuous security and privacy solution that enables enterprise IT teams to store and use data with any database or application


Mission

As a Product Marketer you will utilize your strong technical, business, analytical, customer and writing skills to provide the highest level of business and technical consultation to product management, sales teams, prospects, customers and analysts. Your job is to present our products in ways that will enhance our brand and increase our sales. Job Responsibilities:

  • Study company products
  • Translate technical details into benefits for the user
  • Craft and continuously update a compelling Corporate Pitch
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, product launching, digital)
  • Craft compelling messages across marketing channels (landing pages, digital campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and positioning
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Demonstrated ability to work with the technology teams of new clients while delivering significant revenue impact.
  • Conduct research and use knowledge of competitive solutions to effectively position our product
  • Own evangelism activities (blogs, meetups, industry events)

Experience & Expertise

  • 5+ years experience as a Product Marketing Manager, Brand Manager or similar role
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Creativity
  • Analytical mind and strong quantitative skills
  • BSc/BA in Marketing, Communications or similar field
  • Enterprise Software, Big Data, Data Security, Data Governance or Database experience
  • Demonstrated understanding of the challenges in Security and Data Governance within the enterprise
  • Experience with both cloud-native and on-premise architectures
  • Demonstrated strong written and verbal communication skills
  • Demonstrated problem solving and analytical skills
  • Expert in business value presentations

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