Our client is a global leader in the design, manufacturing, and support of IoT solutions for enterprise clients.
They design and support solutions for some of the most innovative brands in the world, across a wide variety of industries.
Our client is well-funded, employs approximately 200 people, and has received a number of awards recognizing them for their innovation, and for being an excellent place to work.
Our client is seeking a Product Marketing Manager, to be based in their KITCHENER WATERLOO headquarters.
The role will own a net-new product that was recently soft launched. This role will own the product line's marketing strategy including segmentation and prioritization, new product introduction, go-to-market programs, and ownership of all customer-facing materials, sales training, and KPIs.
The successful candidate will also own all product positioning and messaging that differentiates their products in each market segment, and resonates with the target customers and partners.