Product Marketing Manager

Martyn Bassett Inc
Kitchener, Canada



Our client is a global leader in the design, manufacturing, and support of IoT solutions for enterprise clients.

They design and support solutions for some of the most innovative brands in the world, across a wide variety of industries.

Our client is well-funded, employs approximately 200 people, and has received a number of awards recognizing them for their innovation, and for being an excellent place to work.


Our client is seeking a Product Marketing Manager, to be based in their KITCHENER WATERLOO headquarters.

The role will own a net-new product that was recently soft launched. This role will own the product line's marketing strategy including segmentation and prioritization, new product introduction, go-to-market programs, and ownership of all customer-facing materials, sales training, and KPIs.

The successful candidate will also own all product positioning and messaging that differentiates their products in each market segment, and resonates with the target customers and partners.

Experience & Expertise

  • You have experience and success releasing new products in market. You have some start up experience and have therefore been successful in an agile/nimble organization.
  • You are fearless in your pursuit of launch success and "own" the business problem you are given to solve.
  • You are a learner of business and will thrive in an opportunity to learn a yet to be defined market or product.
  • You aspire to grow based on the growth of a company. While you are happy with an individual contributor role, you would be attracted to a role that might turn into a leadership role contingent upon your achievements and success.
  • You are able to commute to an office in KW daily. This role does not offer a remote/WFH arrangement.


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