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Product Marketing Manager

Martyn Bassett Inc
Location
Toronto Office
Category

Description

Company

Our client is a Toronto based start up, launching consumer brands and digital consumer experiences. Our client has a number of health and wellness products: both consumer electronics and native mobile apps (IOS and Android), already in market globally.

Our client has a remarkable story: founded in 2018, their products launched in 2019 and within 11 months have achieved revenue in excess of $15M.


Mission

Your mission will be focused on the successful Product Marketing of the company's D2C product ecosystem: consumer electronics and native mobile apps.

You will develop the product positioning and messaging, and develop programs and campaigns to drive adoption and growth.

You will determine feasibility and profitability of campaigns.

You will support demand generation marketing and content development activities.


Experience & Expertise

You have been working as a PRODUCT MARKETER of a NATIVE MOBILE CONSUMER APP.

As a result of that, you are:

Leading go to market strategies, key message development and tactical plans to ensure all the customer facing teams are ready and maximizing each channel.

Leading A/B testing for campaigns that span multiple channels.

Comfortable analysing large amounts of data, using data and metrics to back up assumptions and develop business cases.

Experienced working with ASO (App Store Optimization).

You are the cherry on top if you have experience working with BRAZE or a similar marketing tool.


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