Our client is a Toronto based scale up and was created because they saw an opportunity for products, data and technology to be used to simplify, connect and improve daily life. Through understanding consumer needs, they build care brands; brands that enable people to achieve everyday health and happiness. They have a number of health and wellness products: both consumer electronics and native mobile apps (IOS and Android), already in market globally. Their growth to date is remarkable: founded in 2018, their products launched in 2019 and to date have achieved revenue in excess of $60M.
You will be joining as the company's FIRST Product Marketer!
Your mission will focus on influencing the full product lifecycle, including driving the product strategy and determining how we should position our products.
Practically you will develop product strategies, user personas, segmentation, competitive analysis.
Additionally you will figure out monetization: pricing, positioning and the value proposition.
ou have 3-6 years Product Marketing experience of a subscription (SaaS) product or a product that has a subscription service for a consumer electronic (hardware) product.
You live in Toronto or the GTA and are able to commute to an office downtown Toronto when not in a Covid related lockdown.