Our client is a Toronto based scale up and was created because they saw an opportunity for products, data and technology to be used to simplify, connect and improve daily life. Through understanding consumer needs, they build care brands; brands that enable people to achieve everyday health and happiness. They have a number of health and wellness products: both consumer electronics and native mobile apps (IOS and Android), already in market globally. Their growth to date is remarkable: founded in 2018, their products launched in 2019 and to date have achieved revenue in excess of $60M.
2020 has been a sensational year for our client! Unimaginable growth across the business including the growth of customers, monthly active users and employees!
Your goal is to develop and implement customer-focused, high-impact growth strategies to keep this momentum going! Your mission will be to acquire customers at scale, globally, leveraging Paid Social Channels, especially Facebook and Instagram.
You are a seasoned expert on this role from doing this on a global stage for a DTC brand.
You have successfully scaled a consumer product or a consumer service business.
You have hands-on experience in-platform with Facebook, Instagram and other paid social channels.
You devour analytics and data about the campaigns you develop and roll into the market.
You are obsessive about driving creative testing and are highly experimental.
You managed a monthly budget where the spend on Facebook/Instagram paid is $1-5M monthly.