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Director - Content

Martyn Bassett Inc
Toronto Office



Our client is a Toronto based scale up and was created because they saw an opportunity for products, data and technology to be used to simplify, connect and improve daily life. Through understanding consumer needs, they build care brands; brands that enable people to achieve everyday health and happiness. They have a number of health and wellness products: both consumer electronics and native mobile apps (IOS and Android), already in market globally. Their growth to date is remarkable: founded in 2018, their products launched in 2019 and to date have achieved revenue in excess of $60M.


Our client is continuing to scale their digital marketing efforts at a global level which means it's time to bring a rockstar onboard that will own the CONTENT CREATION STRATEGY!

Your mission will be to develop and execute a holistic approach to content creation across organic and paid social channels.

You will be the person who herds the cats and gets stuff done through a network of people who don't report to you, but are critical to your outcomes.

In addition to these strategic responsibilities, you will write and edit engaging content, as needed, to ensure campaigns get launched.

If you are strategic and know when to hustle then you'll fit right in!

Experience & Expertise

  • You currently work in the world of content that is created for consumers, both organic (website content) and paid (social campaigns).
  • You take a holistic approach to content to ensure it resonates with consumers across all channels in a united and cohesive voice.
  • Your campaign and launch content is CTA focused.
  • You have a background in writing and content creation and can be a ruthless editor.
  • You have experience working with a PR agency for at least one GTM campaign or launch.
  • Bonus: If you are a fitness or wellness enthusiast and have more yoga pants or sneakers than you care to admit.