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Content Marketing Manager

Martyn Bassett Inc
Location
Remote
Category

Description

Company

Our client (a banking innovation lab venture) is a mission-driven organization that is committed to helping medical professionals spend less time on administration and billing and more time with their patients. They offer a software-based medical billing solution, currently used by thousands of physicians across Canada.


Mission

The red carpet is being rolled out for our client's Content Marketing Manager role!

The spotlight is on you to build an insight-driven content strategy to support our client's objective of driving awareness and educating their target audience. You will own SEO strategy and optimization while running our client's customer facing website and blog providing relevant and meaningful content.

By managing the development of their social media strategy and execution you will expand their content strategy into new channels and formats. You will manage quarterly planning, budget, and projections for content related initiatives while working collaboratively and effectively with multiple stakeholders.


Experience & Expertise

  • Proven marketing experience with a primary focus on content creation, distribution, content strategies and driving customer engagement
  • Knowledgeable of SEO best practices pertaining to content marketing
  • Strong background in creating social media engagement experiences and funnel-based content marketing with experience building online communities being an asset
  • Adept with SaaS tools (Google Analytics, Intercom, Asana, Confluence, etc.) and content management systems
  • Post-secondary education in Marketing, Communications, Public Relations or equivalent training

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