Our client (a banking innovation lab venture) is a mission-driven organization that is committed to helping medical professionals spend less time on administration and billing and more time with their patients. They offer a software-based medical billing solution, currently used by thousands of physicians across Canada.
Picture this: There is a busy image in front of you. Are you looking at it as a whole or analyzing each detail? If you do both then our client's exciting opportunity may be for you.
Your mission is to lead our client's demand generation function which includes developing and executing strategic campaigns to achieve their KPI's at every stage in the marketing funnel. You will own performance reporting and campaign measurement while setting up campaign tracking, measuring results, and communicating marketing performance to their broader organization.
You will set up, execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI across all marketing channels (SEM, Paid Media, Email, etc) and will be responsible for continually seeking out new opportunities to optimize campaign performance.