Our client is a Toronto-based startup passionate about developing smart money management skills through its native mobile app. This scaling organization adds a unique spin on financial control by offering multiple features to teach the next generation financial literacy. They are all about surprise and delight for its users, applying gamification and emojis to engage teens in using the app.
Imagine this scenario: Your friend tells you about this amazing app they found through a social media ad. They are raving about how it is going to help teach their teenager about financial literacy and how we should have had something like this growing up.
Now picture this: You are the driving force behind how that ad popped up on their social media in the first place.
Your mission as a Brand Manager is to own the complete brand marketing/growth marketing strategy. By utilizing user insight you will be responsible for telling our client's story using data. You will develop the strategy that determines the budget spend across all channels and collaborate with internal cross functional/matrixed teams from content creators to social media marketers to grow the brand.