Our client is a true Canadian success story: founded by 3 university friends who bootstrapped their B2B SaaS business. Fast forward 15 years to a profitable business with ARR more than $100M! The business is cash flow positive and profitable! Our client has 300+ employees and has ambitious plans for global growth!
Our Client is on the hunt for a full-stack Senior Product Marketing Manager (Platform) who will be marketing new features for a family of Employee Experience products and will ensure they are correctly positioned on the market.
This role will drive the entire product usage strategies and help enable cross-selling initiatives.
As a heavily involved technical product marketing leader, you will work collaboratively with a variety of key stakeholders and partners both internally and externally.
This role is focused on growth, adoption, and will own the overall platform-level positioning for this family of products.
It is essential for the incumbent to have the ability to build a strong narrative across multiple verticals and build out the go-to-market activities for all new feature development.
Within this role, you will lead; customer intelligence, market research, persona development, sales enablement, content development/positioning, marketing strategy, communications, branding, and lead the marketing cross-vertically throughout the customer's entire life cycle.