Senior Product Marketing Manager

Description

Company

Our client is a true Canadian success story: founded by 3 university friends who bootstrapped their B2B SaaS business. Fast forward 15 years to a profitable business with ARR more than $100M! The business is cash flow positive and profitable! Our client has 300+ employees and has ambitious plans for global growth!

Mission

Our Client is on the hunt for a full-stack Senior Product Marketing Manager (Platform) who will be marketing new features for a family of Employee Experience products and will ensure they are correctly positioned on the market.

This role will drive the entire product usage strategies and help enable cross-selling initiatives.

As a heavily involved technical product marketing leader, you will work collaboratively with a variety of key stakeholders and partners both internally and externally.

This role is focused on growth, adoption, and will own the overall platform-level positioning for this family of products.

It is essential for the incumbent to have the ability to build a strong narrative across multiple verticals and build out the go-to-market activities for all new feature development.

Within this role, you will lead; customer intelligence, market research, persona development, sales enablement, content development/positioning, marketing strategy, communications, branding, and lead the marketing cross-vertically throughout the customer's entire life cycle.

Experience & Expertise

• At least 4+ years of product marketing experience within a B2B tech SaaS company collaborating cross-functionally on the marketing initiatives for a major tech platform.
• Must have a strong understanding of key product marketing fundamentals with proven experience in product marketing strategy.
• Previous experience crafting SaaS product positioning, messaging and content marketing for a relevant SaaS company.
• Preference to candidates who have some previous success in product marketing for Platform feature launches and/or HR-Tech related products.
• Strong storytelling skills and must have the ability to communicate with C-Suite level executives on translating technical issues to the overall business values.

Location