VP Marketing

Description

Company

Our client is a venture-backed next-gen AI-enabled ERP software offering companies with high-value products a more modern solution and data-driven manufacturing. As the operating system of record, they digitally transform inventory and critical process information, leveraging ML to increase profitability and offer greater supply chain visibility, operational productivity, and yield optimization.


Mission

Following a successful Series A, our client is looking for their first-ever VP Marketing to help usher in a new era of growth. As the brand pivots toward a PLG motion and new vertical growth/expansion, this role will be critical in building the marketing strategies, campaigns, and value-based narratives needed to scale.


Experience & Expertise

  • Led a marketing function at a B2B SaaS start-up/scale-up
  • Been a part of a solid growth story (i.e., 1 to 10M ARR)
  • Experience leading Product Marketing and creating strategy and processes for it
  • Solid understanding of PLG best practices and strategies
  • West coast based candidates preferred

Location

Vancouver

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