Martyn Bassett Associates
Recent Posts
We were recently engaged by a client to conduct a search for a VP Product Management. Our client is a B2B SaaS vendor whose marketing [...]
Covid-19 turned the world of work on its ear and forced many companies to create remote workforces and operate from cloud-based platforms. [...]
As a Founder/CEO you are accustomed to negotiating. You get excited 'talking numbers' and 'winning the deal'. However, our 20+ years [...]
We were recently engaged by a client to conduct a search for a Strategic Services Consultant. Our client is a global leader in cybersecurity [...]
More and more, we've been engaging with business leaders whose business models are referred to as Product-Led Growth.
The impact of the COVID-19 pandemic added further fuel to the already explosive growth of remote work in the United States. This trend has [...]
Generation Z, or “zoomers,” are considered to be individuals born after 1996. The oldest members of Gen Z are in their early twenties and are [...]
A constant work hustle can be draining and put a significant amount of stress on employees. Society is now more connected than ever, and it [...]
The adoption of artificial intelligence (AI) and machine knowledge are tech trends changing business workplaces and practices. Business [...]
Internal marketing involves promoting your organization’s mission, objectives, purpose, culture, products and services, and brand to your own [...]