Martyn Bassett Associates
Recent Posts
What was once a function of generic terms (campaigns, events, emails, and websites) is now a robust machine driven by technology, powered by [...]
According to a report by Statista, the global real estate software market size was valued at $8.9 billion in 2020, and it is projected to grow [...]
When we began exploring the law and legal software category, we highlighted the category distinctions, with one being geared towards B2B and the [...]
Our 20+ years of experience building product teams for tech startups has taught us that the most critical role a Founder/CEO will hire for is [...]
2023 Edition In 2021, we wrote about why it was so hard to hire Product Marketers, which turned out to be one of our top-read blogs of that year!
From time to time, new product categories and their acronyms emerge and become part of the mainstream language of tech. Fintech, Healthtech, and [...]
Our Product Practice started in 2016 and has expanded to include an entire team of Recruiters, Researchers, and Ops/Support to make the magic [...]
We were recently engaged by a client to conduct a search for a Senior Product Manager. The hire would better define and scale a new product [...]
In an earlier article, we explored why it's so hard to hire a Product Marketer. Now, let's explore another potential roadblock in your search [...]
As Recruiters working with Founders of early-stage tech startups, we spend an extensive amount of time discussing compensation and sharing [...]