Top 10 Marketing Books to Read in 2022

Here are the top ten books every marketer should read in 2022: 

Best for Growth Hackers

The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth

Building on the original Duct Tape Marketing principles, this book introduces an innovative new approach to growth marketing by focusing on converting customers to members rather than focusing on one-time transactions.

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Best for Social Media or Affiliate Marketers 

Digital Storytelling: The Rise of User-Generated Content

Studies have found consumers find user-generated content 10x more impactful than scripted content marketing. In this book, marketing expert Karam Singh Sethi outlines three types of storytellers and how to better analyze content creators. 

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Best SaaS Startup Marketers

Lost and Founder 

While not solely marketing focused, this book was written by well-known marketing leader Rand Fishkin and covers the growth story of Moz from startup to what it is today.   

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Best for Seed/Series A Marketers  

Building a StoryBrand: Clarify Your Message So Customers Will Listen 

This book teaches marketing leaders how to craft a clear and consistent brand message that resonates with audiences. This is a no-nonsense guide providing a framework for communicating for each part of the company story. 

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Best for Brand Marketers 

BrandNow: How to Stand Out in a Crowded, Distracted World

BrandNow covers the new rules of branding in our oversaturated and chaotic world. This book helps readers create a brand with meaning, hone in on brand messaging, and reinforce it with the right touchpoints to create a more coherent brand experience.

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Best for New Marketing Leaders

Radical Candor 

A bestseller for a reason - this book helps to guide managers through best practices and finding balance between praise and criticism. Radical Candor is about caring personally and challenging directly to become a better leader.

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Best for Beginners 

This Is Marketing: You Can’t Be Seen Until You Learn to See 

Marketing personality Seth Godin shares his marketing best practices. This book introduces tips and tricks to grow into a great marketer. It teaches readers how to reframe a brand and its content so it can meaningfully connect with customers.

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Best for Content Creators

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content 

MarketingProfs executive Ann Handley shares her rules for crafting well-written content. The book guides readers through the fundamentals of crafting well-written content and the writing behaviors that help marketers become master storytellers. It’s a general handbook for effective storytelling and well-crafted content.

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Best for Digital Marketers

Contagious: Why Things Catch On by Jonah Berger

This book is for anyone looking to capture more market share or have their product go viral. Contagious explains the factors that make concepts go viral and examines the elements that make ideas shareable and sensational. 

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Best for Product Marketers 

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers 

An oldie, but a goodie - this book should be on every product marketers bookshelf. Crossing the Chasm explains how to introduce groundbreaking new products to the market and how to accelerate the rate at which products achieve mass acceptance. 

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