IQmetrix - Martyn Bassett Associates

Engaged to lead a search for 5 product hires, each for a different iQmetrix value stream.

“It has been a pleasure to partner with Martyn Bassett Associates to get us one step closer to becoming a world class product led organization. Their team naturally built trusting relationships with our hiring teams, quickly adapted search efforts to find top tier candidates considering our feedback and championed our culture in an impactful way to prospective candidates. Overall, their earnest approach to our partnership led to a top-notch engagement experience.”

–– Theresa Rowsell, SVP Product & Technology (October 2022)

The Engagement

Following a period of hyper-growth, iQmetrix began the ambitious goal of transforming its products to help the company achieve its mission of transforming the way the world buys, sells, and activates devices.

This transformation required an expansion of their product management organization, specifically product management talent with experience in best-in-class modern processes for delivering value of SaaS solutions.

Historically iQmetrix had taken the approach of customizing solutions to realize the opportunities they identified in the market. This hiring expansion was part of a new strategy to develop a consistent, repeatable product experience and delivery model that would ultimately drive product led growth and revenue growth at scale, globally.

See full case study for our engagement statistics.

The Client

iQmetrix is the only provider of Interconnected Commerce software solutions for telecom retail. Interconnected Commerce is a complete set of software and technologies that are modular, flexible, and have telecom-specific capabilities, enabling telecom retailers to provide an uplifting experience for their customers. iQmetrix empowers telecom retailers to transact, activate, and fulfill products, as well as operate their business, and unify the online and in-store experiences. Its solutions powered $17BN in sales in 2023, and are used by 370,000 telecom retail professionals across almost 1,000 clients. iQmetrix is a privately held SaaS company with global employees. For more information, visit www.iqmetrix.com.

The Personas & Search Requirements

For each of these roles, it was critical that the candidates had previous experience doing the job they were being hired to do. Product experiences that were important for each candidate included: enterprise SaaS, product led growth (PLG) businesses, solutions with B2B2C use cases, and those who had experience working for companies considered ‘best in class’ product organizations.

Preference was given to western Canada-based candidates; however, iQmetrix employs a remote work model, therefore there was flexibility to present candidates from across North America. iQmetrix takes great pride in its organizational culture so the first step of the interview process was a cultural fit interview, led by team members from within the company. Our stakeholder identified the soft skills of the ideal candidate as Humble + Hungry + Smart.

Within 4 months, Martyn Bassett Associates was able to help iQmetrix build out their next-gen product team. As a result of the work we did and the outcomes we achieved, we were engaged for a UX Designer role which led to an additional 3 UX Designer searches.

The Searches

Our firm was engaged in leading the search for 5 product hires, each for its own value stream:

Product Manager – Core Retail Platform
Product Manager – Enterprise Services
Product Manager – Data
Product Manager – API Integrations
Product Owner

Talk with us about your company’s growth plans and hiring needs.

Want to Talk About Our Recruitment Services or a Current Opportunity?

"When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates."

"What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.”

"We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free."

"The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed."

"A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations."