Loopio - Martyn Bassett Associates

Following a period of substantive growth, Loopio began their search for a CPO.

“I am a huge fan of Martyn Bassett Associates! Together, we ran a very successful executive search in record speed. They met or exceeded my expectations every step of the way. We were only presented with high quality candidates, and the team was thorough and attentive — a true partner!”

–– Zak Hemraj, CEO

The Search

Following a period of substantive revenue growth and PE equity investment, Loopio (a global B2B SaaS provider) began hiring the next generation of leaders to help the company scale. This included instituting the organization’s first C-suite layer. This search represented the company’s first Chief Product Officer, overseeing all of Engineering, Product, and Design.

Our search strategy applied a targeted approach directed at CPO and CPTO level leaders of the world’s top ranked global SaaS companies.

The key criteria we were seeking:

Leadership of an enterprise B2B SaaS business, preferably in the salestech or marketing tech category
An operator persona of an “at scale” business whose experiences could unlock velocity
Leadership of VP level leaders, who in turn lead global teams. The ideal persona had been responsible for Product, Design and Engineering organizations of 100+ people
Embodying a business mindset, capable of being a ‘partner’ to the CEO and CoFounder

The Hire

This leader has CPO scope and scale including product leadership of a global B2B SaaS vendor in the salestech category with a $4B+ valuation. They’ve delivered real world applications which leveraged AI, ML and large data sets. They also had led teams as large as 300 people, reporting to both the CEO and Board.

The “magic” of this hire was alignment on shared vision and communication style to the CEO, Co-Founder and extended C-suite.

The Search Statistics

Number of days to the first round of resumes: 7
Number of candidates considered: 12
Number of candidates interviewed: 6
Number of business days to complete the search: 41

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"When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates."

"What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.”

"We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free."

"The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed."

"A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations."