Loopio - Martyn Bassett Associates

Following the appointment of Loopio's first CPO, the search began for a VP Product.

“We had a great experience with the team at Martyn Bassett Associates. They really internalized our needs, and brought forward several really strong candidates. The process was efficient and effective, and they were strong thought partners throughout.”

— Eugene Ho, CPTO

The Search

Loopio’s AI powered B2B SaaS platform enables enterprises to compete and win more deals quickly and confidently. Backed by a strategic investment from Sumeru Equity Partners, our engagement was to identify their next VP Product.

Following the appointment of Loopio’s first Chief Product Officer, the search began for a VP Product. This hire would be considered an extension of the CPO to ultimately realize the strategic vision for the growth of the business. With a focus on achieving velocity, this role would also be instrumental in placing big bets in how AI is leveraged to ensure a competitive advantage is achieved.

The Hire

Their experience included defining a new product category (CX) in the industry which today is expected to be a $20B market.
Founding experience of a SaaS which was acquired/exited.
At scale level of work; complex products and problem sets, ARR growth.
Technical depth from having been an interim engineering leader and capable of making tradeoffs.

The Search Statistics

Candidates Interviewed by Recruiter: 22
Candidates Interviewed by Client: 12
Business Days to Complete the Search: 46

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"When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates."

"What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.”

"We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free."

"The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed."

"A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations."