Quartermaster Director Of Marketing Case Study

The company's FIRST marketing leader.

“She was the right hire at the right time, and we are in a much better spot today because we landed her on the team.”

— Steve Aitken, Head of Product, Quartermaster

Quartermaster is a marketplace start-up connecting homeowners with trusted local service professionals. Their platform and home management app bring homeowners and the pros they hire into one connected system.

We were engaged to conduct a search for the company’s first Director of Marketing, reporting to the Founder/CEO.

The ideal candidate was a marketing leader with experience as a founding marketer at an early-stage company.

Equally important was a marketer whose craft was Product Marketing, but who also had success with the larger marketing stack.

We presented 6 candidates. The client interviewed 4.

The hire checked all the boxes, but the win was her strategic mindset, which aligned with the founding team’s vision for what was required to achieve the next stage of growth.

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