Readdle - Martyn Bassett Associates

Readdle was seeking a Head of Global Product Marketing to spearhead efforts to drive growth, adoption, and engagement.

“Thanks to Martyn Bassett Associates’ high-caliber candidate pool, we extended an offer quickly and saw immediate impact from our new hire. Their deep understanding of our needs made the process seamless and efficient.”

— John Woods, CMO

The Search

Readdle is a mobile app developer and global leader of best-in-class productivity apps, including PDF Expert, Spark Mail, and Scanner Pro.

Readdle was seeking a Head of Global Product Marketing focused on B2C/B2B products who would spearhead efforts to drive growth, adoption, and engagement for a massively successful product with 35M+ users.

The role encompassed the end-to-end development of a new value proposition, positioning, and messaging and would help continue the product’s positive momentum.

The Hire

8+ years of product marketing experience specializing in consumer tech, specifically global gaming companies (a huge focus area for the search).
5+ years of leadership experience and ran product marketing for one of the most popular video games on the global market.
Previously a Head of Product Marketing, leading a portfolio dedicated to new game development initiatives. They led a team of 5+ cross-functional direct reports and managed a diverse range of product marketing responsibilities.

The Search Statistics

Candidates Interviewed by Recruiter: 10
Candidates Interviewed by Client: 4
Business Days to Complete the Search: 39

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