Roadpost Senior Product Manager

Market & Talent Mapping: The Art + Science Behind a Perfect Match

The Search

Roadpost was in search of a Senior Product Manager – Equipment and Device to:

Own ZOLEO’s product strategy across hardware, firmware, and accessories.
Act as the primary technical & commercial contact for external design firms and contract manufacturers.
Drive the roadmap for next-gen satellite-communication hardware.

Our Client

Roadpost is a privately held satellite communications provider. Its flagship product, ZOLEO, keeps adventurers and remote workers connected and safe when they’re outside cellular range.

Why Market Mapping Matters

Great hardware PMs don’t sit on job boards—they’re discovered through deliberate, data-driven mapping.

Mapping = Insight + Access: Combining competitive intel with org-chart sleuthing turned a universe of thousands into an actionable short-list.

Mapping Type	Purpose	Output
Market Mapping (Art)	Pinpoint adjacent domains where transferable expertise lives.	42 target companies across Satellite Comms, Telecom, Optical Tech & IoT Hardware.
Talent Mapping (Science)	Identify individuals who own end-to-end device lifecycles in those companies.	120 qualified profiles with role, scope, and org-chart context.

Our Search Process (Step-By-Step)

Deep-Dive Discovery: Clarified Roadpost’s platform, tech stack, and success metrics.
Market Mapping: Researched reports, alt-platforms, prior Roadpost hires, and peer intel to build the 42-company target list.
Talent Mapping:
- Pulled org structures from LinkedIn & company sites.
- Ran advanced Boolean searches and then enriched contacts via ZoomInfo.
- Layered in referrals and recycled past conversations to surface hidden talent.
Outreach & Assessment: Personalized head-hunting messages, structured screening, and alignment with leadership.
Short-List Presentation: 10 candidates, each benchmarked against roadmap ownership, hardware-software fluency, and partner-management chops.
Offer Navigation: Managed references, compensation alignment, and resignation risks to close the preferred candidate.

The Search Statistics

10 highly vetted candidates on a shortlist
4 candidates interviewed by Roadpost
39 business days from kick-off to signed offer

The Hire

Product Development Leader with a strong engineering leadership and program management track record across telecom, optical technologies, and satellite communications.

Telecom OEM: Drove next-gen network equipment.
Optical Tech Scale-Up: Optimised custom filters for space applications.
Sat-Com Manufacturer: Built automated test tools that improved manufacturing operations

If you need similar results for a hard-to-find leader, Martyn Bassett Associates is ready to map your market and land your hire.

Talk with us about your company’s growth plans and hiring needs.

Want to Talk About Our Recruitment Services or a Current Opportunity?

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"The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed."

"A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations."