The Search Statistics
- Number of days to the first round of resumes: 4
- Number of candidates considered: 17
- Number of candidates interviewed: 11
- Number of business days to complete the search: 59
The Search
Roadpost, a privately-held satellite communications solution provider, needed a B2B Marketing Director to drive new subscriber growth across all of their digital and traditional marketing channels.
The Hire
This hire had 15+ years of experience leading B2B demand generation and performance marketing teams as well as 7 years of telecom experience.
In their previous role, they orchestrated multi-channel campaigns, played a pivotal role in campaign standardization, and managed a team of three. There they took a campaign budget of $1M budget and generated $50M in pipeline.
In a previous Senior Campaign Manager role, they were also able to achieve $110M in net-new marketing pipeline.
“Martyn Bassett Associates proved to be strategic partners in our search for top-tier talent, expertly navigating a rigorous process to identify a candidate who is not only highly skilled but also perfectly aligned with our team culture.“