Roadpost - Martyn Bassett Associates

Roadpost needed a B2B Marketing Director to drive new subscriber growth across all of their marketing channels.

“Martyn Bassett Associates proved to be strategic partners in our search for top-tier talent, expertly navigating a rigorous process to identify a candidate who is not only highly skilled but also perfectly aligned with our team culture.“

–– Kim Layne, Chief Marketing Officer

The Search

Roadpost, a privately-held satellite communications solution provider, needed a B2B Marketing Director to drive new subscriber growth across all of their digital and traditional marketing channels.

The Hire

This hire had 15+ years of experience leading B2B demand generation and performance marketing teams as well as 7 years of telecom experience.

In their previous role, they orchestrated multi-channel campaigns, played a pivotal role in campaign standardization, and managed a team of three. There they took a campaign budget of $1M budget and generated $50M in pipeline.

In a previous Senior Campaign Manager role, they were also able to achieve $110M in net-new marketing pipeline.

The Search Statistics

Number of days to the first round of resumes: 4
Number of candidates considered: 17
Number of candidates interviewed: 11
Number of business days to complete the search: 59

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"When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates."

"What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.”

"We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free."

"The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed."

"A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations."