Vidyard - Martyn Bassett Associates

Following a pivot to a PLG model, Vidyard was seeking their first VP Product to help drive scale.

The Timeline

Number of days to the first round of resumes: 6
Number of candidates considered: 10
Number of candidates interviewed: 8
Number of business days to complete the search: 33

The Search

Vidyard was seeking their first VP Product to help drive scale from the Product organization following their pivot to a Product Led Growth model two years earlier. Our firm was one of four search firms considered — the other three were based in the Bay area.

The Client

Vidyard is a Series C, B2B SaaS vendor based in Kitchener. Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized, and measurable video experiences. Through its global video hosting and analytics platform, Vidyard empowers businesses like Honeywell, Citibank, and HubSpot to transform their approach to marketing, sales, and corporate communications.

We worked directly with their Co-Founder/CTO as well as their VP People who ensured there were no roadblocks and offers were prepared within hours.

Search Requirements

The successful candidate needed to have experience with a Product Lead Growth (PLG) model and management of best practices such as roadmapping, pivoting to market-facing, scaling the team, etc. Candidates were also required to be business leaders, with responsibility for forecasting revenue and contributing to business growth.

The Hire

The hire had 18 years of product management experience, 8 of which was Product Led Growth experience. Most recently, they were a VP Product for a Bay Area vendor (with a PLG model) where they inherited a product team of 18 and scaled it to 14 direct reports and 95 people total.

Earlier in their career, they developed and launched enterprise video products as well as championed product for one of the original Product Led Growth tech companies in California. They have also participated in two exits.

Since joining, this hire has been able to expand and build out an amazing team, signaling a product practice well underway.

“As a pivotal role for the company, we needed to bring in experts in the North American Product market. Their team was very communicative and solution-oriented, helping us find an amazing hire.”

–– Devon Galloway, Co-Founder & CTO

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