Workleap CPO - Martyn Bassett Associates

Workleap was in search of a CPO to unlock and deliver scale.

“Working with them was a game changer in our search. With their deep understanding of our business and culture, they were able to deliver top tier candidates quickly and supported us every step of the way. Their expertise and partnership was pivotal in filling this critical role.”

–– Jonathan Berlinski, Director Talent Acquisition

The Search

On the heels of record revenue growth, Workleap, a B2B SaaS employee engagement platform, and their Board made the decision to hire their first Chief Product Officer.

Considered the cornerstone to achieving the next stage of growth, the mandate of this incoming CPO was to unlock and deliver scale.

The core criteria we were recruiting for included:

Leadership of multi-product ecosystems of enterprise B2B SaaS
Experience leading a business with revenue greater than $80M ARR
Experience with build/buy/partner decisions including M&A activity
A leader of leaders managing a product organization of 25+ people
Based in Canada

The first 4 criteria represented a small community of talent which led to an expanded search into the US. At the midpoint of the search, the interview process was also reimagined to create a more seamless experience.

The Client

Workleap is a North American venture-backed HR tech software organization, which has scaled to $100M ARR and a workforce surpassing 400. Today, Workleap provides employee engagement, productivity, collaboration, and onboarding solutions to over 15,000 customers globally.

The Hire

It is often said that ‘people hire people’ which could not be more true of this search.

While the search came close to a hiring decision, it was only after they met the person who they eventually hired, that the ‘magic’ was there.

Not only was the candidate’s experiences aligned to the 5-key requirements, they also strongly aligned culturally.

Whereby ‘timing’ is always a variable for candidates at this level, both were ready for each other.

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"When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates."

"What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.”

"We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free."

"The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed."

"A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations."