Workleap - Martyn Bassett Associates

Workleap was looking for a VP Marketing to lead an org which had been without a leader for a number of months.

“Working with the team at Martyn Bassett Associates was a game changer in our search for a VP Marketing. With their deep understanding of our business and culture, they were able to deliver top tier candidates quickly and supported us every step of the way. Their expertise and partnership was pivotal in filling this critical role.”

–– Jonathan Berlinski, Director Talent Acquisition

The Search

Workleap, an Employee Engagement SaaS, had a heightened sense of urgency concerning this VP Marketing role due to the size of the org which had been without a leader for a number of months. Our commitment was to apply a thorough evaluation of the market and deliver a curated selection of candidates – quickly

The Client

Workleap is a North American venture-backed HR tech software organization, which has scaled to $100M ARR and a workforce surpassing 400. Today, Workleap provides employee engagement, productivity, collaboration, and onboarding solutions to over 15,000 customers globally.

The Hire

Recognized as one of the top women in her industry in Canada. Her solution category experience included modern B2B and B2B2C solutions delivered through web and native mobile apps, used by businesses to drive growth.

Experience includes an interim CEO position and organizational leadership of 40+ employees. She was responsible for architecting marketing strategies which delivered against revenue and growth targets, surpassing expectations.

An expert in conducting an orchestra across GTM, demand generation / growth hacking, content and social channels that deliver a consistent, cohesive message which levels-up a scale up to compete on a global stage.

The Timeline

Number of days to the first round of resumes: 5
Number of candidates considered: 7
Number of candidates interviewed: 4
Number of business days to complete the search: 28

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"When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates."

"What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.”

"We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free."

"The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed."

"A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations."