A net-new Product Leadership hire was needed to build out and scale a HealthTech platform

The Search Statistics 

  1. Number of days to the first round of resumes: 9
  2. Number of candidates considered: 9
  3. Number of candidates interviewed: 7
  4. Number of business days to complete the search: 46


The Search

This search represented the client’s first time hiring a Head of Product. The mandate of this role was to build a business around a B2B2C platform that would add value to the therapist, patient and research community.


The Client 

MindCure is a Canadian tech startup reinventing the mental health care model (for patients and practitioners) to allow psychedelics to advance into common and accepted care. The company raised $23M in early 2021, paving the way to complete the leadership team.


Search Requirements 

This role required a product management leader with experience launching a B2B2C platform that was in-market with real customers and users. The hire needed to have startup experience and experience navigating new product categories (where little history existed). It was important that the hire had a proven track record working with data to provide insights to SLT about the behaviours and experiences of its users. This “unicorn candidate” also needed to have both wellness and health-tech experience as well as experience with ML or AI.


The Hire

This hire had13 years of employment experience, 11 of which were in health-tech and 10 in product management. They had experience reporting into a Founder and realizing a net-new product experience from ideation to market release. They had also successfully launched a B2B2C health-tech product, used by almost 1 million Canadians and participated in an exit (acquisition).


"The entire placement process was collaborative; they felt like an extended member of our team, delivering targeted profiles and high-quality candidates." 

– Kelsey Ramsden, Co-Founder & CEO

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When hiring our first CPO, we were looking to branch out beyond our network. The Martyn Bassett Associates team was able to source candidates that we were wanting, but unable to get on our own. We were presented with a wide range of fantastic candidates.

Robert Chen
Co-Founder & Chief Strategy Officer, Almi

What I love about working with this team is they’re there to help. I have weird requests, they jump on the phone and we figure it out. I need someone in a hurry, they hustle. I maybe need someone ages from now, they keep an eye out. I have a question about a salary, or am unsure about how to approach something – they know. We’ve used them for a few years, and we’ve had nothing but great experience working together. Wish I had found them a few years sooner.

Alan Smith
Co-Founder/CEO, Strategyzer

We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free.

Roger Barlow
CEO & Co-Founder, Diversys

The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed.

Erin McLean
SVP, Marketing & Human Resources, Herjavec Group

A true value-adding partner in identifying talent. The team at Martyn Bassett Associates were quick to zero-in on our requirements and rigorous in pre-qualifying candidates for consideration. They are focused and fast! Their expertise and experience added value throughout the process and resulted in an outstanding final outcome for Roadpost. This is a team that will strive to exceed expectations.

Kim Layne
VP Marketing, Roadpost