Vidyard was seeking their first VP Product to help drive scale from the Product organization following their pivot to a Product Led Growth model two years earlier. Our firm was one of four search firms considered — the other three were based in the Bay area.
Vidyard is a Series C, B2B SaaS vendor based in Kitchener. Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized, and measurable video experiences. Through its global video hosting and analytics platform, Vidyard empowers businesses like Honeywell, Citibank, and HubSpot to transform their approach to marketing, sales, and corporate communications.
We worked directly with their Co-Founder/CTO as well as their VP People who ensured there were no roadblocks and offers were prepared within hours.
The successful candidate needed to have experience with a Product Lead Growth (PLG) model and management of best practices such as roadmapping, pivoting to market-facing, scaling the team, etc. Candidates were also required to be business leaders, with responsibility for forecasting revenue and contributing to business growth.
The hire had 18 years of product management experience, 8 of which was Product Led Growth experience. Most recently, they were a VP Product for a Bay Area vendor (with a PLG model) where they inherited a product team of 18 and scaled it to 14 direct reports and 95 people total.
Earlier in their career, they developed and launched enterprise video products as well as championed product for one of the original Product Led Growth tech companies in California. They have also participated in two exits.
Since joining, this hire has been able to expand and build out an amazing team, signaling a product practice well underway.
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We were impressed with both the speed and the high-calibre of candidates we had to choose from. Martyn Bassett Associates really listen to what you’re looking for and the entire process is very smooth and stress-free.
The entire Martyn Bassett team was easy to work with and we were able to quickly develop an open and transparent partnership. Leveraging their strong expertise and extensive talent network, they helped us find the technology sales leaders and management services experts we needed.
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